Animals communicate by sense of smell and the trigger chemicals in their secretions are called pheromones. These are the ones that inspire a reaction from others of the same species. The word pheromone is derived from Greek and means a communicator of excitement. We use another Greek word for our products AEOLUS this being the Greek god of winds and defined in the dictionary as driven of or motivated by the wind. Humans are of course just animals and we produce the same class of aromas. Although often smells that occur in the human sweat, they are not rank body odour, which is generally accepted to be the result of bacterial degradation of our sweat secretions. Furthermore they do not have to be consciously perceived to effect the recipient, as they have been shown to affect our behaviour when used at subconscious levels.
How smells affect us
The effect a smell has on us depends very much on the way it is presented. If you were lost, cold, wet and hungry in a forest, the smell of wood smoke would be most welcome. You would go towards the source expecting warmth and possibly food. Yet in a theatre watching a play, the smell of wood smoke would be likely to inspire panic. If a man had the smell of territorial aggression about him, yet displayed a gentle caring character, he would be perceived as even more attractive by women. Subconsciously the message she would receive would be, that this man will sire stronger offspring and be better able to provide for and protect the resulting family. Echoing the phenomenon in the animal kingdom, where a mate is chosen for his greater strength and vigour Conversely an aggressive or threatening character would be all the more intimidating if his message were reinforced with this aroma.
High specific anosmia
Humans secrete thousands of chemical aromas every day and when scientists were searching for possible human pheromones they adopted a filtering technique known as high specific anosmia. Anosmia is smell blindness and this search was to find the odours that some people could smell in fantastically small quantities yet others could not smell even if they bathed in them pure. If you walk into a strangers home, you become immediately aware of the overall concerto of odours, but within minutes your brain switches off to these odours and will only recognise new smells such as the perfume of a new guest or odour of a newly sprayed fragrance. Its not that the original odours have gone away or have worn out, it is just that your brain has switched off to them and will only recognise new fragrances. This was a clue to finding a human pheromone. If you naturally secreted a given chemical odourant, you would consequently not be able to consciously smell it. Your brain would have switched off to it. That does not mean that it does not affect you, merely that you are not consciously aware of its presence. One early test to find out which pheromones you naturally secreted, was to present subjects with pure samples of the chemical candidates. If you could smell them at all. Then they were not usually around you. If you could not smell them despite having a normal sense of smell. Then it was most likely that you were naturally secreting that same odourant. Some scientists have even proposed the idea that this could form the basis of a simple test for natural production quantity. In that the more it took for a subject to consciously smell a given chemical, then the more of that chemical they naturally produce.
ANDROSTENOL ( 5 ALPHA ANDROST – 16 EN – 3 ALPHA – OL ) is an interesting chemical in this field and has an open market price of between £1,128 to £2,400 pounds per gram. It is associated with youthful exuberance. Virtually none is produced prior to puberty. The peak of its natural production is around late teenage and early twenties. After that production rapidly tails off. Men on average produce two to three times as much as women. The most interesting effect this chemical has is that it can alter people’s impression and assessments. (Ref.1) A group of test subjects were told that the experiment was to test how stress of wearing a surgical mask would affect their decisions. They were shown photographs of men, Women, animals, trees and buildings and asked to assess them on a scale of aggressive / passive, attractive / unattractive, friendly / unfriendly etc. Whilst wearing a mask. They were each tested twice with 2 weeks in between. What they were not told was that subconscious quantities of ANDROSTENOL were put on the mask on one the occasions. They were shown exactly the same photographs on both occasions and the results to the to the questions was different in the presence of ANDROSTENOL. The assessments of the buildings and trees hardly changed. Animals were judged as rash, more unpredictable, but the real differences came in the photographs of other humans. Both men and women were judged to appear more sensitive, good, intelligent, sexually attractive, warm friendly and confident. Androstenol appears to offer some benefits for women who suffer from symptoms of PMT, or premenstrual syndrome. As many women tend to develop these symptoms in later life, the original assumption was that these symptoms might be caused by hormonal disturbances. More recently, however, researchers have found that, since many PMT and PMS sufferers appear to derive a sense of comfort from the smell of a fertile male, Androstenol could be a very useful substitute for women who live alone, or whose partners may no longer be secreting this youthful fertile odour.
The aroma of ANDROSTENONE ( 5 ALPHA ANDROST – 16 EN – 3 – ONE ) seems to be the very essence of aggression or dominance in man. A home office criminal pathologist found in a survey of a prison population, it was the people in the violent wing and the prison governor who were naturally high secretors of it. The value of ANDROSTENONE is reflected in its open market price. In small quantities it is £9,100 pounds per gram coming down to £4,594 pounds per gram if bought in bulk. In its harnessed form it has several diverse applications. It quite simply influences where men and women sit – women are attracted to chairs sprayed with it and men tend to avoid them. furniture companies have been known to use it in their showrooms to attract attention to a difficult to sell settee. Gentlemen spray themselves – to gain additional respect, thereby appearing more domineering or intimidating. It has been proven by independent research (Ref.2) (Ref.3) that if you take a row of say ten identical chairs and spray one of them with androstenone’s aggressive odour, women sit on it more often. It is believed that as the chairs offer no difference to the smell message and are definitely not threatening, women subconsciously go towards them and find it to be some kind of invisible sanctuary. This experiment has been successfully repeated on telephone booths and it was found that not only were those booths used more often by women, but so were the ones either side and furthermore the average duration of call increased. In both of these experiments men reacted quite differently. They tended to avoid both the sprayed chairs and the telephone booths. It is thought that they are keeping away from a territory which has already been claimed by someone more dominant than themselves.
Copulins have a faintly fruity odour and are natural aromatic acids, which have been shown to have a relaxing effect on men. As these pheromones are produced most strongly at the fertile stage of the female reproductive cycle, levels can be drastically reduced by any hormonal imbalance caused by contraceptive preparations or the menopause Some may question why a relaxing odour would act as inviting to men, most often people would expect the female to stimulate. Do bear in mind though that the largest single cause of impotence in civilised society is tension. The use of deodorants and the contraceptive pill seems to have interfered with our natural pheromonal functions.
Humans and animal cruelty
We have used animal pheromones for centuries in our perfumes as fixatives sometimes calling them aphrodisiacs. They are also highly prized by perfumers for the enhancing exalting effect they have on any mixture of essential oils or fragrances. The pod collected from the Musk deer gives us muscone. Civet cats are tormented in cages as their aggressive response to the torments drastically increases the yield of their pheromone, called Civetone. Both of which smell and in chemical structure are almost identical to ANDROSTENOL and ANDROSTENONE. These human trigger odours are recreated in laboratory glassware. They are nature identical to the ones found on some our bodies. Muscone and Civetone have excited the perfumers for a long time with their mimicry of our bodily odours, but surely the human odours are naturally more effective and they also avoid cruelty to animals.